Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed-image

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed

$ 76.46

Type: Textbook Publisher: Cengage Learning Item Length: 10.8 in Number of Pages: 432 Pages Language: English Item Weight: 35 Oz Item Width: 8.5 in gtin13: 9781285187815 Subject Area: Business & Economics ISBN: 9781285187815 Publication Year: 2014 Subject: Marketing / General, Advertising & Promotion Item Height: 0.7 in Series: Mindtap Course List Ser. Author: Thomas O'guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum Book Title: Advertising and Integrated Brand Promotion (with CourseMate with ISBN-13: 9781285187815 Format: Trade Paperback Publication Name: Advertising and Integrated Brand Promotion (With Coursemate with Ad Age Printed Access Card)

Description

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) by Thomas O'Guinn, Chris Allen, Angeline Close, Richard J. Semenik Estimated delivery 4-14 business days Format Hardcover Condition Brand New Description Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business. Publisher Description Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E from leading authors O'Guinn/Allen/Semenik/Close. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice ' as the book's content follows the same process as an actual advertising agency. Details ISBN 1285187814 ISBN-13 9781285187815 Title Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) Author Thomas O'Guinn, Chris Allen, Angeline Close, Richard J. Semenik Format Hardcover Year 2014 Pages 432 Edition 7th Publisher Cengage Learning, Inc GE_Item_ID:94687337; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

  1. The basket is perfectly what I ordered and as listed. It came in the factory packaging and was perfect upon delivery. Thank you postal service lol. The delivery took way longer than listed though, it was listed to come in a week from purchase, but took a whole month. I had some concerns at first, but communication with the company was top notch and they were very professional and answered most of my questions satisfyingly. Just prepare for a longer wait than listed, but I got what I bought lol.

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  2. Leaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustration

    omar fadlc7c

  3. The seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!

    Kamlendra Chauhan

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